13 Best Quotes From The Content Code

13 Best Quotes From The Content Code

The Content Code, a social media marketing book penned by expert Mark Schaefer. As I’ve been reading it, I’ve highlighted and marked up the text. Here are a few of my favorite quotes from Chapters 1-4.

  1. Creating great content is not the finish line. It’s the starting line.
  2. Back then, the seemingly astonishing ability to access a single piece of digital content was a thrill. We were starved for content and stared with wonder at anything we could obtain through this new electronic conduit.
  3. There is just too much content and too precious little time for people to consume it.
  4. You need to be clear-eyed and rational, developing your strategies based on what is, not what you wish things to be.
  5. But epic content simply earns a seat at the table today. The real power only comes to those who can create content that connects, engages, and moves through the network through social sharing.
  6. …brand power isn’t coming through content. It’s coming from content transmitted by our trusted friends.
  7. By putting the emphasis on exposing your content instead of simply producing more more more, you create a powerful new marketing competency in the information era.
  8. #BadassSelfie
  9. Liking lightly bonds us with other likers of that thing. But when we share, we’re virtually shouting, “I’m in this club and I want to show the world!”
  10. The decision to share content is often a sign of a relationship.
  11. Business relationships are built on trust. …The social web is an incredible gift to business everywhere.
  12. Stop writing sucky headlines.
  13. Hashtags are arguably the most important innovation in the history of social media.


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