From the Founder:
My goal is to transform social media into a space for positive impact, connection, and community. I aim to support those who contribute to social good. The move towards authenticity by brands on social media isn’t just a marketing strategy; it’s a cultural shift. By prioritizing honesty, responsibility, and real connection, brands can play a pivotal role in transforming social media ecosystems. These spaces can evolve from being sources of misinformation and comparison into platforms for inspiration, genuine connection, social good, and truth. This not only improves the overall culture of social media but, critically, it has the potential to positively impact society at large
This my friends, is why I’ve put so much time and effort into creating a formula to help people understand what it means to be authentic online. Recognizing its addictive nature, I’ve explored what makes content beneficial and aim to educate brands and creators about this. My focus is on authenticity in branding, and using the CANDID Content Framework™, which seeks to foster genuine dialogue, community building, and mental well-being.
By promoting honest conversations and transparency, we can shift social media from a platform of superficial interactions to one of meaningful engagement and real connections. Brands and creators have a responsibility to produce mindful, inclusive content. This approach combats the spread of misinformation and societal pressures, aspiring to create a more truthful, supportive online environment.
Help me change the culture of social media, and the digital space as a whole, by creating and posting CANDID Content.
Meet our Storytellers
Founder and CEO
Tami was born and raised in Northfield, Minnesota. She lives there now with her husband and two children who don’t seem to stop growing up.
With Marketing and Sales experience dating back to 2001, Tami knows a thing or two about bringing fresh air to an old brand. In addition to her professional experience, Tami is a big data geek. She finds inspiration in trying to figure out why your Facebook ad campaign is a total flop. She is a lifelong learner and loves keeping up with new strategies.
When she isn’t trolling around Facebook (for work–really!), Tami enjoys curling up with a cup of coffee and a good book. She loves the sound of laughter and can’t wait to head back to the beach and build more sand castles with her kiddos.
Annie resides in Northfield but is an Iowa girl at heart, growing up in Dyersville (home of the Field of Dreams). After graduating from Iowa State University, she worked in health insurance marketing for almost 20 years. While her background is in more traditional marketing outlets, she is excited about the speed and creativity of social media and brand development.
With three active children, you can usually find Annie at the ice rink in the winter and near a ball field in the summer. Annie loves to spend time with the family, and their tv is usually tuned to the Cyclones, Twins, Wild, Vikings, and lots of other sporting events. Although she often fails to distinguish a weed from something purposely planted, she enjoys the struggle of keeping up with the lawn and landscaping.
Kelsey is a graphic and web designer who is passionate about helping small businesses build their brand identity. Her specialty is creating branded materials and responsive websites that engage an audience and help grow our clients’ businesses.
With a background in marketing and web design, she approaches projects with a marketer’s strategy, coder’s logic and designer’s eye. She caters to each client’s unique situation and moves them in the right creative direction. Her philosophy has always been no fluff, just great design.
Tasha lives in a small town just southwest of the Twin Cities with her hard-working husband and two small children – a little boy who is a compassionate, snuggly, rule-follower and a little girl who is sweet, spunky, and incredibly strong-willed like her mommy. She has recently fulfilled her lifelong dream of purchasing a hobby farm!
Tasha has been a professional photographer for nearly two decades and brings a love for creativity and an eye for art into nearly everything she enjoys (building the “hugest” marble tower with the kids, hanging with friends, boutique shopping, redesigning a room in her thoughts, or cozying up on the couch at the end of the long day to catch up on world events with her husband). She’s excited to be in a position with Brand Yourself where she can introduce her creative thought processes into each custom project.
Addison resides in Northfield with her mom and dad. She loves picking on her little brother and discovering the best filters for her Music.ly videos.
As an entrepreneur herself she has worked to build an online bookstore, a lemonade stand, and crafted coasters made from ceramic tiles for her family at Christmas. She is excited to learn more about social media and is inspired to raise as much trouble as possible. (All in good fun!) Her primary role at Brand Yourself is to provide both emotional and comedic support.
In her spare time she enjoys playing four-square at recess, reading, coloring, and hanging out with her friends. Her passion however is hockey. She loves playing as Wing for her U10 team and can’t wait to get her next hat-trick.