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Hooks that Actually Work

Social media content should be consistent, repeatable, and engaging. It gets rather difficult to find 10 different ways to say the same thing, doesn’t it? You also must be creative enough to grab someone’s attention within a few seconds. So.

Creating Your Hashtag Strategy

In the past we've dug into some tips on outwitting social media algorithms to get your posts noticed. Engagement is a science, and it requires attention for it to work to your benefit.Hashtags are funny little things. You've probably seen

13 Best Quotes From The Content Code

The Content Code, a social media marketing book penned by expert Mark Schaefer. As I’ve been reading it, I’ve highlighted and marked up the text. Here are a few of my favorite quotes from Chapters 1-4. Creating

How to Use Twitter – A Brief Tutorial

Woot! Woot! Our first screencast! Watch our video to learn about the basic navigation tools of Twitter. We will show you how to compose a tweet, learn how to interact with your followers and build your confidence around this social media

Work-Life Balance for the Social Media Manager

Between your smartphone and your computer, you can hardly escape from the 24/7 world of social media that demands your attention. Notifications are constantly popping up, from both your personal accounts and your clients' accounts. It seems like the retweets,

Why You Should Consider Your Current Social Media Followers

When was the last time you ‘liked’ a business page on Facebook not knowing ANYTHING about the company or having experienced their brand/product for yourself? Probably NEVER (unless your friend just started up a business and you felt obligated to

To Tweet or Not to Tweet…..

Tell me what you're doing in 140 characters or less. Communicate with me about your brand in 140 characters or less. Now. It seems a bit overwhelming when you start to think about micro-blogging and how to effectively speak to

Changes made to Social Media during 2011

Looking back and discovering what has changed is something that we all do this time of year. I'm looking back at 2011 and thinking how much change came about for me (just look at this business!). I think that in