Author: Tami Enfield

How to use AI to define your brand voice

This is NOT an exercise in creating copy/paste content from ChatGPT. I repeat: this is NOT a prompting tip to have AI write your content for you. Now that we’ve settled that – on with the lesson: AI tools such as ChatGPT

Curating a Captivating Blog Post

The world of content marketing is fast and changes by the hour. I recently talked to a colleague about what goes into content creation, and my friend said, "It's just writing blogs; it's not that big of a deal." Aside

The Instagram Algorithm Decoded…For Now

Are you trying to crack the algorithm, hoping that when you do, it'll lead to more sales on Instagram? What is an "algorithm" anyway? The algorithm is the unseen force that decides what content ends up in your Instagram feed.

Hooks that Actually Work

Social media content should be consistent, repeatable, and engaging. It gets rather difficult to find 10 different ways to say the same thing, doesn’t it? You also must be creative enough to grab someone’s attention within a few seconds. So.

Sales Funnels 101

Imagine this: You're meeting with your marketing team, talking about your Q1 marketing goals for 2023. Your colleague mentions it will be best to implement a sales funnel for the new product/service your team is launching. You instantly stop listening,

2023 Predicted Marketing Trends

2023 is a few weeks away; hopefully, you are working ahead and preparing content for the new year. Before digging into content writing, check out our 2023 predicted marketing trends. These tips will help you create attainable marketing goals, and

Call-to-Action Strategies that Increase Engagement on Your Posts

Keep your marketing goals in mind when creating social media content! What is it that you genuinely want to accomplish on your social platforms? Critical goals, like more followers, increased business, and more website clicks, are all important, but have