The Content Code, a social media marketing book penned by expert Mark Schaefer. As I’ve been reading it, I’ve highlighted and marked up the text. Here are a few of my favorite quotes from Chapters 1-4. Creating
In the quick-paced social world, popular platforms are always growing and changing. Sometimes, the world of social moves even faster than we can. So, we put together a little guid for you on how to post on Instagram. 1. Download
There’s some pretty big news in the world of social today. Instagram has released an update (7.5) that allows users to post photos and videos outside the square constraints. While Instagram was once known for its 1:1 ratio, they cite
Creating a brand, redesigning a logo, and refreshing a company’s image are all exhilarating processes. A company’s brand should say everything about them: who they are, what they do, what they stand for, and who they want to be. While
Maven Katelyn here. I’ve been working for Brand Yourself full-time for about three weeks. Before I started full-time, I got a taste of what my job would be by taking on my own projects. So, before I was even
Since my days as a high school yearbook writer and editor, I have been intrigued by photography. My hobby started small and humble (it is still that way today, so I really mean “smaller and humbler”), and grew until I
A list of a few things I have done in the past 24 hours: said goodbye to my first home away from home (Um Ya Ya!); cuddled my dog after moving back to my parents’ house; ate Falafel King
It takes courage to be vulnerable. As an entrepreneur (and as a human) this has been the MOST difficult part of owning my own business. You think you can’t show weakness! But as a business owner, you hear it all the
Birds are chirping, flowers are sprouting, and business is budding. That’s right--Brand Yourself is growing! On June 1st, we will be welcoming Katelyn Regenscheid, a soon-to-be St. Olaf grad, to our team. Katelyn will graduate in May of 2015 with a
When it comes to running a online marketing campaign, your most important insights come from your ability to collect and measure a variety of analytics. In fact, your whole campaign hinges on your website and social media performance. That being