Marketing & PR

Work-Life Balance for the Social Media Manager

Between your smartphone and your computer, you can hardly escape from the 24/7 world of social media that demands your attention. Notifications are constantly popping up, from both your personal accounts and your clients' accounts. It seems like the retweets,

Pinterest for the Small Business Owner

  Pinterest is a great social network for promoting products visually and increasing web traffic. But, what if you're a small company that doesn't sell a product, but performs a service? Or, you're an independent blogger looking to increase your web

Why You Should Consider Your Current Social Media Followers

When was the last time you ‘liked’ a business page on Facebook not knowing ANYTHING about the company or having experienced their brand/product for yourself? Probably NEVER (unless your friend just started up a business and you felt obligated to

What I’m Thankful for this Thanksgiving (2013)

©Red Bird Hills Seeing everyone’s messages on social media about thankfulness this month is so inspiring! I wish we woke up grateful EVERYDAY instead of focusing on it just once per year. I have

What elements make up a good content strategy?

Believe it or not, there is a strategy when putting together posts for your Facebook page, Twitter account or any other social media platform. You need to think about things such as: What is going to create the most engagement?

Is Your Brand Consistent?

Maintaining a consistent brand - both online and off - creates trust among your customers and potential customers. If someone is looking to hire  you for a specific task you want to gain their trust before you even meet or