Creating A Brand
Creating a brand, redesigning a logo, and refreshing a company’s image are all exhilarating processes. A company’s brand should say everything about them: who they are, what they do, what they stand for, and who they want to be. While some elements of a company may remain consistent across time, plenty of facets change over time. And, when a company changes, so should its brand.
Branding involves a process ranging from selecting a color pallette, defining a voice, and designing a logo. There is a great amount of conversation between the company and Brand Yourself, both at the high level, and in the specifics. As a Project Manager, this is the work I thrive on.
Building a brand is, at its heart, the telling of a story. The process involves gathering information, asking questions the company owners may have never asked themselves, and structuring a narrative. Then, we whittle down that narrative to its heart. It is at this point that we have a brand.
This process is one of collecting and cutting; and of processing and perfecting. At Brand Yourself, we devote ourselves to understanding our clients and their businesses on a deep level. It is through this relationship that we create meaningful and authentic brands. Whether that brand be the first story a company tells or the fifth, we are thrilled to be a part of the process.
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