Marketing & PR

How to Develop Your Beer Voice

We've been around the brewery. (See what I did there -- we've been around the brewery, not the block. Ha! Humor is definitely part of our voice.) Not only have we really enjoyed visiting and consuming brews at new taprooms, we've

4 Ways to Improve Your Ad Targeting

Advertising with Facebook (who also owns Instagram!) allows you to easily connect with your target audience. Whether you are trying to bring new leads into your sales funnel or convert current leads into customers, being able to reach these people

10 Tips for Creating a Holiday Marketing Plan

The holiday season is upon us! Are you ready? You're already late. There is no better time than now to start thinking about your holiday marketing plan. The earlier you can start planning your holiday strategy, the better! Here are

Insta Hack: Create Unique Instagram Bios

You may have seen them, the unique Instagram bios that have multiple lines or fun emojis. So you think it seems easy enough right? And hop on Instagram to make it happen. You select edit profile, select bio, enter your

Intern of Chaos | Part 3

Officially done at Brand Yourself this summer! I couldn’t be more thankful for Tami having me apart of the team for a little while. I learned a lot and I’m excited to see how it affects what I choose as

Intern of Chaos | Part 2

I can’t believe my second month at Brand Yourself is finished, which means summer is almost over (sorry kiddos).  I don’t think I ever mentioned how I ended up at Brand Yourself in the first blog. Tami and I met through

Instagram’s New IGTV

Instagram just launched its new program IGTV - a new app with the ability to watch and upload vertical videos under an hour in length. IGTV can be accessed from Instagram’s home page, but can also be downloaded as a

Intern of Chaos | Part 1

I’ve officially finished my first month at Brand Yourself and I couldn’t be more excited for the rest of the summer. A little about me… I graduated from Northfield High School this spring and will attend Bethel University in Arden

Insta Stories for Marketing: 5 Tips to Stay in the Game

Instagram stories are a powerful way for you or your brand to communicate with your existing followers and to introduce yourself to potential followers. By using best practices and the right tools, Instagram stories are a game changer in the marketing