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Sales Funnels 101

Imagine this: You're meeting with your marketing team, talking about your Q1 marketing goals for 2023. Your colleague mentions it will be best to implement a sales funnel for the new product/service your team is launching. You instantly stop listening,

What Google ACTUALLY Wants from Your Website

In today's market, people want to feel like they have found you as opposed to the other way around. A majority of the time this is through word of mouth, influencers or organic search. How can I improve my SEO? It's

Strategy and Brand for a Startup Brewery

In March of 2016, Tami was invited to speak in front of thousands of craft beer brewers at the Craft Brewers Conference in Philadelphia. Tami spoke on the importance of creating a strong brand and social media strategy for your

Important Website Metrics for Measuring Your Campaign

When it comes to running a online marketing campaign, your most important insights come from your ability to collect and measure a variety of analytics. In fact, your whole campaign hinges on your website and social media performance. That being

What is a Bounce Rate?

If you're new to Google Analytics for you business, you may be confused by the bounce rate. Don't worry. We once had to google it ourselves. A bounce rate means the number (percentage) of visitors who navigate away from your