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4 Steps To Improve Your Facebook Game

Business owners are oftentimes too overloaded to get their daily work done, much less put in extra hours for their online marketing. While Facebook can be overwhelming for non-experts, it doesn't have to be. Start with these baby steps towards

Facebook Live For Your Business

You've probably heard about it, or at least  you have seen a notification pop up--Facebook Live is kicking butt. What is Facebook Live? Here's the story from Facebook themselves, circa January 2016: In December, we started testing the ability for

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked together. While this is an interesting phenomenon, it brings to

Facebook’s BIG Changes For Pages

Facebook Pages has rolled out several changes recently. The changes are designed to improve user-friendliness and aesthetics. The look of your Page has likely been updated with a new layout! If not, here’s a look at what you’re in

7 Tips To Manage A Brewery Opening

Brand Yourself has handled a range social media campaigns and launches. We’ve hosted Instagram contests and Facebook giveaways. We’ve launched Instagram campaigns and branded Twitter profiles. One thing we had never done: seen a client through their official opening. Forager Brewery

13 Best Quotes From The Content Code

The Content Code, a social media marketing book penned by expert Mark Schaefer. As I’ve been reading it, I’ve highlighted and marked up the text. Here are a few of my favorite quotes from Chapters 1-4. Creating

When Parents Join Facebook

It finally happened. Mom or Dad created their own Facebook page. Should you add them as a friend? Do they even know what Facebook is? Oh goodness, did they just post a google search in a Facebook status? Oh no,

Work-Life Balance for the Social Media Manager

Between your smartphone and your computer, you can hardly escape from the 24/7 world of social media that demands your attention. Notifications are constantly popping up, from both your personal accounts and your clients' accounts. It seems like the retweets,

Why You Should Consider Your Current Social Media Followers

When was the last time you ‘liked’ a business page on Facebook not knowing ANYTHING about the company or having experienced their brand/product for yourself? Probably NEVER (unless your friend just started up a business and you felt obligated to