Beer Industry Tag

Benefits Of Branding Your Beer Portfolio

Hey, beer distributors, this one's for you. While your family and friends joke that you drink beer all day at work, we know you spend a lot of time growing your business. From hiring the right sales people, to achieving efficiency

Brewery Marketing With Badger Hill

As part of our brewery marketing series, I got the chance to chat with Britt Krekelberg of Badger Hill Brewing. In this interview, Britt talks branding, social marketing, and finding creative content. What’s In A Name? Naming a Minnesota brewery

Brewery Marketing – Tips From Imminent Brewing

Imminent Brewing has been a long time coming. Northfield Minnesota has long hurt for a craft brewery, and the folks at Imminent agree that "It's About Time". I took the opportunity to chat with Laura Meyers, one of the four owners behind

Craft Brewers Conference 2016 — Hello, Philadelphia!

“Holy shit you guys! I’ve been thinking about what to say since December 3rd….” That’s how I opened my first ever Craft Brewers Conference presentation. Actually, my first presentation to an international audience. I think it captured everyone’s attention and

Craft Brewers Conference 2016

In case you hadn't heard, the Brand Yourself team is really into beer. With 17 years of combined drinking experience, you might even call us experts. Well, that, and the fact that we are passionate about our clients in the beer

Marketing A Special Beer Release With Your Distributor

Born in a garage, bred in a brewhouse, shared with the world. Your beer's story is personal, we get it. But when your craft brewery begins to distribute, your story becomes quite public. How will you tell your story when

Brewery Pre-Opening Marketing Checklist

After countless sleepless nights, negotiations with contractors, and minute recipe alterations, you've arrived. It's really here. It's nearly time to open your brewery. Holy sh*t. [Tweet "It's nearly time to open your brewery. Holy sh*t."] One of the most

How To Market Your Beer’s Special Release

When someone has a baby, there is a lot of hype around it. As there should be! You see birth announcements, baptisms, Facebook albums, the whole nine yards. So, if your brew is like a baby to you, you should