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The Value of a Content Calendar

With US Internet users spending 3X more time on blogs and Social Media than on e-mail, it is no wonder why now more than ever you need to utilize Social Media platforms to actively market your products and services. Understanding

Why Facebook?

Word of mouth is by far the most powerful form of marketing available. Facebook is a platform for just that. Most small businesses are missing the mark on capturing consumers on Facebook. Facebook allows customers to engage with brands that

Social Media Predictions for 2012

I'm excited for 2012! It is going to be a great year! I'm looking forward to what is on the horizon for me both personally and professionally. There are a lot of opinions about what is up-and-coming in the world

Changes made to Social Media during 2011

Looking back and discovering what has changed is something that we all do this time of year. I'm looking back at 2011 and thinking how much change came about for me (just look at this business!). I think that in

What is Social Media?

  'Social Media' is a term that is consistent in my conversations with business owners. It is a term that, over the last few years, has become an important piece of any marketing strategy - for any business. Social media is

Introducing Brand Yourself!

Well, hello world! For those of you that know me, know that Brand Yourself, LLC has been a dream of mine since about 2004. It was in the last year that I finally decided to take this concept and turn

Do you need to fix your bike?

Planning an event for your business can be stressful and confusing. We have put together a brief guide to managing a successful event. This can serve as a launching pad for you and your team! What else would you add