Online Marketing Tag

Sales Funnels 101

Imagine this: You're meeting with your marketing team, talking about your Q1 marketing goals for 2023. Your colleague mentions it will be best to implement a sales funnel for the new product/service your team is launching. You instantly stop listening,

Creating Your Hashtag Strategy

In the past we've dug into some tips on outwitting social media algorithms to get your posts noticed. Engagement is a science, and it requires attention for it to work to your benefit.Hashtags are funny little things. You've probably seen

Why the Social Media Algorithms Hate You

Social. Media. Algorithms.  Back in the day, your feed was organized based on publish time. This allowed brands and companies to reach a higher percentage of their target audience solely by being consistent with their posts. If you wanted to reach

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked together. While this is an interesting phenomenon, it brings to

Facebook’s BIG Changes For Pages

Facebook Pages has rolled out several changes recently. The changes are designed to improve user-friendliness and aesthetics. The look of your Page has likely been updated with a new layout! If not, here’s a look at what you’re in

To Tweet or Not to Tweet…..

Tell me what you're doing in 140 characters or less. Communicate with me about your brand in 140 characters or less. Now. It seems a bit overwhelming when you start to think about micro-blogging and how to effectively speak to