Facebook’s BIG Changes For Pages

Facebook’s BIG Changes For Pages

Facebook Pages has rolled out several changes recently. The changes are designed to improve user-friendliness and aesthetics.

The look of your Page has likely been updated with a new layout! If not, here’s a look at what you’re in for!

• Updated header layout. Your Page’s profile picture is now smaller and aligns with the bottom of the cover photo; the title of your page is smaller; and buttons (Like, Follow, Message, Share) are now located under the cover image rather than over it.
• CTA button now blue and much larger – and the only button on the cover image.

• Sections for Pages. The new Shop section helps retail businesses bring their products to the forefront of their Page, while the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page.

In addition to changing the look of Pages, Facebook updated their messaging features in August 2015.

• Followers can now send a private message to your Page via a local awareness ad.

• Page admins can now directly respond to a consumer’s comment with a private message. This way, you can address their needs more in depth and personally.

• A new feature helps followers identify pages that are quick to respond.

• Saved responses to messages. To help Page admins respond faster to incoming messages, they can now create and save responses to common questions. Page admins can pull up saved replies and send them in one tap, making it faster and easier to respond to customers from mobile devices. Page admins also have the option to edit saved responses before they send them.
• User-friendly admin message inbox. Facebook has also updated the admin inbox to make it easier to keep track of messages. Page admins can now conduct the following actions in bulk: archive, delete, flag and mark messages as read, unread and spam.

Sources: Mari Smith, Facebook.