To Tweet or Not to Tweet…..
Tell me what you’re doing in 140 characters or less.
Communicate with me about your brand in 140 characters or less.
Now.
It seems a bit overwhelming when you start to think about micro-blogging and how to effectively speak to your target audience in 140 characters or less, multiple times during the day, multiple days per week. It is being done very well by many brands across the country. Twitter has been used to promote blogs, websites and brand loyalty. It is a platform where you are not talking TO your followers, you are talking WITH them. Tweeting gives you, as a business owner or marketing representative, a chance to communicate with your target market. Find out what works and what doesn’t when you are trying to promote a product or service.
On Twitter you are not just creating content, you are creating conversations. You have the ability to respond almost real-time with questions and comments. You are also able to follow conversations that others are having about your brand and respond accordingly. It creates an environment to engage with customers on a daily basis and build relationships.
I use Twitter for market research and continuing education. I will search for a specific term or phrase and sort through the individuals who are experts in those fields. I then begin to follow their tweets and read recommended articles/blog posts that are mentioned. It is also a great way to see what your competition is up to or what is working for other successful companies similar to yours.
Twitter can work wonders alone – but can work much more effectively when combined with other Social Media tools as well. I see many brands cross-promoting a message with Facebook. Brand Yourself actually includes Twitter content management in the Socialize Yourself Package and will distribute Tweets as part of the Social Media marketing strategy for most businesses. Twitter like any other Social Media Platform requires consistent updates and maintenance.
Don’t get overwhelmed with Twitter…just take it one Tweet at a time. Keep your message short – in case you hadn’t noticed – it needs to be 140 characters or less. Use those 140 characters to promote a blog post or website – point to a different destination on the web that will help to communicate more about your product or service.
For more information please feel free to contact me directly at (507) 351-9000 and follow my blog for more information on how to utilize Twitter and other Social Media tools.
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