“Oh Sh*t! Do I Really Want To Post That?”

With Tami Enfield and Shauna Nuckles

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Hey Friend, Tami here! In this episode of The Candid Content Revolution, I sit down with Shauna Nuckles, a PR expert and founder of boutique PR agency Advocation, to talk about how authenticity and personal stories can transform your content and build deeper connections with your audience.

Shauna shares her perspective on how to create more authentic and engaging content and how overcoming her “Oh shit, do I really want to post this?!” moment benefited her – both personally and professionally.

We get into the power of micro-stories and how even small, consistent actions can create ripple effects in your life and business.

We also explore practical tips for identifying your own key ‘pivot’ moments, overcoming self-doubt when publishing content, and embracing genuine vulnerability as a leader.

Key Takeaways

• Speak from Experience: Shauna’s impactful article on anti-racism emerged from personal passion, not promotion—proving authenticity resonates best when rooted in lived experiences.
• Share Scars, Not Wounds: Sharing lessons from resolved experiences, not ongoing struggles, creates clarity, impact, and avoids emotionally charged content.
• Catalog Personal Stories: Building a library of past experiences aids authentic storytelling and content creation, offering proof points for your growth and values.
• Alignment Attracts Authentic Partnerships: Aligning business and personal values ensures lasting, genuine partnerships that resonate with your true mission.
• Micro-Stories Matter: Small, impactful moments can be powerful content—revisiting old experiences can help identify valuable stories worth sharing.

Show Links

Connect with Shauna on LinkedIn: https://www.linkedin.com/in/shaunanuckles/

Connect with Shauna on Instagram: https://www.instagram.com/shaunanuckles/?hl=en

Shauna’s Article: https://medium.com/swlh/how-the-pr-industry-can-be-anti-racist-cc0c83dbee6