Hi, my name is Tami and I am a blogging loser. This is my confession.

Hi, my name is Tami and I am a blogging loser. This is my confession.

As a marketing consultant (both online and off) one of my first suggestions for clients that want to boost  their SEO, online presence, brand recognition and Social Media efforts is to create a blog – and make sure to post to it consistently. Why then, when they all go and look at MY blog and MY website am I not taking my own advice?! My answer – I am an epic failure at time management and I often (I mean ALWAYS) put my clients marketing before my own.

Don’t get me wrong, I have the best of intentions and I have an inner voice nagging me every day to post something both innovative and attention-grabbing that people will be able to learn something from while being pleasantly entertained by my quick wit and knowledge of Social Media and just marketing in general.

But alas, like the majority of my clients, I find it difficult both to find time and to create appealing content. And as each day comes and goes, I find myself not making my blog (my biggest sales pitch) a priority. So, what’s the big deal? As long as my clients are happy with the results I am creating for them – why would I worry too much about my blogging (or lack-there-of)? Because I’m losing Klout, the ability to become a resource/expert in the field – oh, and did I mention I’m probably losing clients?

Here are 5 of the most important reasons to blog – and why I, as a small business owner must make my blog a priority:

1. A blog allows me (Brand Yourself) to create a Brand Identity – a direction, purpose and meaning behind what I want people to understand and see when they are introduced to my website or other Social Platforms.
2. To build TRUST. I have a lot of knowledge in the Social Media marketing world, but who is going to believe me? By blogging consistently about topics that I am experienced in, it will help me to build trust with people who don’t know me or have not experienced my brand before.
3. It is a creative outlet for me. I am a creative person – a blog allows me to be just that – creative, fun, witty and extend a little bit of my personality into my work.
4. To get found online. A blog helps tremendously with SEO. Each time you add a blog post, you add a page to your website and keep your content fresh and updated. Consistently updated websites are more likely to succeed in organic search engine results.
5. Finally, it is my biggest sales tool. Although a Social Media campaign and platforms such as Facebook are extremely important to marketing my business – they shouldn’t be my ONLY form of marketing. A blog is an easy, efficient way to communicate with my customers and sell my services. I offer a lot more than Social Media management and content distribution – this could be explained on my blog.

Are you on board with blogging? Am I? Let’s all make a commitment to produce MORE content – I will leave it up to my customers to determine if it is both educating and entertaining.

Ready. Set. BLOG!