Gone are the traditional ways of marketing and advertising. It used to be that companies could put together an expensive campaign by running a flashy television ad or by purchasing a colorful full page ad in the local newspaper and
I have been attending the Social Media Success Summit 2012 and while listening to the Keynote Speaker Jeremiah Owyang, I heard an interesting comment - it went something like: 'Would you fly in a plane with someone who didn't have
This is what almost everyone I talk to says about LinkedIn. 'Yeah, I'm on it. I accept all of the connection requests I get! But other than that, I don't remember the last time I logged in.' This is NOT a
Ongoing Continuing Education is a MUST for me and my business. In a field that is constantly changing it is vital that I stay on top of trending ideas, SEO, Social Media Marketing and content development. It is a good
Tell me what you're doing in 140 characters or less. Communicate with me about your brand in 140 characters or less. Now. It seems a bit overwhelming when you start to think about micro-blogging and how to effectively speak to
Hello again everyone! It has been a couple of weeks (or more) that I have made any attempt at blogging. It’s not my fault. TIME is completely to blame. It either moves very, very fast – for example, my daughter
With US Internet users spending 3X more time on blogs and Social Media than on e-mail, it is no wonder why now more than ever you need to utilize Social Media platforms to actively market your products and services. Understanding
Word of mouth is by far the most powerful form of marketing available. Facebook is a platform for just that. Most small businesses are missing the mark on capturing consumers on Facebook. Facebook allows customers to engage with brands that
I'm excited for 2012! It is going to be a great year! I'm looking forward to what is on the horizon for me both personally and professionally. There are a lot of opinions about what is up-and-coming in the world
Looking back and discovering what has changed is something that we all do this time of year. I'm looking back at 2011 and thinking how much change came about for me (just look at this business!). I think that in