We understand the challenges of creating cohesive brand messaging that truly reflects your company’s values and resonates with both your employees AND your audience. It’s not just about what you say. You need to make sure you show up living those values every day — both online and off. This is what creates a strong culture and brand loyalty both internally and externally.
You can create a sense of belonging and authentically connect with your team and your audience if you create value-aligned messaging. If you’re experiencing that:
Define your brand identity and values.
Develop messaging that aligns with your company and your team’s personal values
Engage your audience with authentic, impactful communications.
Businesses and marketers face an important question: how “real” will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are brands that fall somewhere in between, like Chip and Joanna Gaines’ Magnolia brand. With so many successful brands sharing content with different degrees of what’s usually considered to be professional, how can you know which approach is right for you?
Tami Enfield, a renowned brand strategist and marketing expert, guides you through the CANDID Content Framework™. This revolutionary methodology is designed to help entrepreneurs, influencers, and content creators confidently develop a genuine online presence. Whether you’re struggling to connect with your audience or seeking to elevate your brand, this podcast offers insightful interviews, engaging discussions, and actionable strategies to bring your brand to life.
This interview with Tami Enfield, a highly sought-after brand strategist, social media expert, and creator of the CANDID Content Framework™, explores how authenticity can be your greatest asset in building meaningful connections with your audience, fostering trust, and ultimately driving sales.
Everyone in the content marketing world talks about narrative marketing and how, if you lead with empathy and tell a story, you will create more meaningful connections. Don’t we
This is NOT an exercise in creating copy/paste content from ChatGPT. I repeat: this is NOT a prompting tip to have AI write your content for you. Now that we’ve settled that –
This past spring, the Brand Yourself team went to Social Media Marketing World to get up-to-date information on digital marketing trends and our industry’s “what we sho
