Why Your Filtered Online Persona is Exhausting You… And How To Fix It!

This one’s just me, and I’m going unfiltered. (Someone suggested calling this ‘Tami Unhinged,’ but we’re not quite there yet. 😂)

I’ve been researching how authenticity impacts not just our marketing but our mental and even physical health—and let’s just say, it’s a game-changer. The truth is, showing up as a polished, filtered version of yourself might actually be causing more stress than just being real. Who knew?

Key Takeaways

• Showing up online as your real self reduces stress (yes, there’s science behind this)
• Filtering yourself to fit expectations creates an exhausting mental load
• There’s a difference between curated and connected content—and why personal stories matter
• The cognitive dissonance theory (a fancy way of saying why it feels weird to change)
• Why LinkedIn data proves that personal, human posts outperform thought leadership every time

We all know that persona fatigue is real. If you’ve ever typed out a post, hesitated, then deleted it because it felt too much or off-brand, this episode is for you. Let’s break the cycle.

So, ready to post something that actually sounds like you? Hit play!

Show Links

Here’s that research link I mentioned in the show: 

https://pmc.ncbi.nlm.nih.gov/articles/PMC7538578/

PS:

💬 DM me: What’s the biggest struggle you have with showing up authentically online? I’d love to hear your thoughts.