Social Media New Year’s Resolutions for 2016

Social Media New Year’s Resolutions for 2016

Every new year gives you the opportunity to start fresh. A clean slate. An blinking cursor.

2016 can be the year of you. You can grow your business, increase brand awareness, and engage with your customers. All you need to do is make a few social media resolutions.

Check out the infographic below for 10 quality resolutions anybody can abide by. If you’re old school, here’s the infographic text:

1. More Visuals. It’s the age of visual marketing. Catch users’ eyes with beautiful visual content. Apps like Canva or Share As Image make it easy for even the least design-inclined to create beautiful, sharable content.
2. Create Content. Content marketing isn’t going anywhere. Use blogs, webinars, white papers, etc. to educate your audience on your brand and your industry. Plus, content marketing packs a serious SEO punch.
3. Engage Users. Engage your users by talking to them! Send them a tweet, reply to a comment on a pin, search for an Instagram hashtag related to your brand… Just be sure your fans are talking!
4. Find Your Time. Timing is everything. A brand can’t post too often, but needs to post often enough to be relevant, and must post at the right time. Find your perfect time with tools like HootSuite and Tailwind.
5. Test Social Ads. Social media allows you to inexpensively test advertisements. Experiment with different target audiences, different landing pages, and different platforms – like Pinterest’s promoted pins.
6. Make It Move. What’s more eye-catching than something moving? With Facebook and Instagram’s autoplay on videos and Pinterest’s support of both video and .gif files, it’s time for your brand to get moving.
7. Hashtag Right. Hashtags are a part of social media life, but that doesn’t mean you have to go #crazy. Stick to relevant hashtags that will reach your target audience, and don’t hashtag everything.
8. Optimize Posts. What works for one platform will not work for them all. Optimize each of your images and descriptions for each social media platform. Remember you only have 140 characters to tell your story on Twitter!
9. Post 80/20. The 80/20 rule isn’t just for Pareto. The content of your social media posts should be 80% about other topics your audience is interested in and 20% about you. That keeps you top-of-mind, but not annoying.
10. Master Mobile. Whether you’re an Apple fanatic or loyal to Android, Smart Phones of all kinds are here to stay. Since so many users are using mobile for social networks, be sure your site is responsive to provide the best experience.

All of this sound a little overwhelming? Need some training or even someone to take over your social media? Don’t hesitate to contact us today! You should know before you hire us, though…we spend all day on Facebook.

Love this infographic? See the original post here.