Social Media is Constantly Changing – Adapt and Keep Customers Engaged
Ongoing Continuing Education is a MUST for me and my business. In a field that is constantly changing it is vital that I stay on top of trending ideas, SEO, Social Media Marketing and content development. It is a good thing that I love to read – and learn. I can lose myself for hours on Twitter, Facebook, blogs and in books like The New Rules of Marketing and PR by David Meerman Scott and The Zen of Social Media Marketing by Shama Hyder Kabani.
I am excited to be participating in this year’s Social Media Success Summit. The line-up is pretty impressive and I will learn from some of the industry’s top leaders such as Chris Brogan (Google+ expert) and Michael Stelzner (Social Media Examiner) and then be able to apply what I’ve learned to help develop strategies for my client’s to successfully market their products and services both online and locally through other media platforms. Variety is the key to a successful Integrated Marketing Campaign. Occasionally I find that businesses get comfortable utilizing the same platform and producing the same campaign over and over again. That may have worked in the past but with the industry changing so much it is necessary to adapt and change with it. With trending platforms such as Pinterest and Google+ you need to stay current in order to keep customers engaged. Did you know that Google+ is changing the way SEO (Search Engine Optimization) is measured – is your business on it? Are YOU? Businesses are also having to change their Facebook branding strategy with the implementation of the new Facebook Timeline feature that will be completely rolled out at the end of March 2012 – is your business ready for that?
Today I was asked about LinkedIn and how it can be used to build business on a local level. I have also been faced with the infamous ROI question – How can I guarantee an increase in sales due to implementing a Facebook or Twitter campaign? I am excited to learn about how other Social Media Experts approach these questions as well as beef up my skills as a Social Media Strategist.
There is value in Social Media and it is not going away. Businesses need to utilize Social Media as part of an Integrated Marketing Strategy. If you have questions on how your business can start using some of these tools or what resources I utilize to stay up to date on the industry please don’t hesitate to contact Brand Yourself at (507) 351-9000 or e-mail me directly at tami@brandyourselfconsulting.com
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