D is for Daring: How I Went Viral And Found Healing Online

December 3, 2024 In podcast

D is for Daring: How I Went Viral And Found Healing Online

With Tami Enfield and Nora Shepard

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Hey Friend, Tami here! What happens when you share one of the most personal moments of your life online? That’s exactly what Nora Shepard did, when she posted a deeply vulnerable conversation with her ex that went viral.

In this episode of The Candid Content Revolution, we unpack the story behind that daring post and the incredible reactions it sparked. Nora shares how it aligned with her goal of helping people feel less alone while staying true to her values.

We also dig into some of the principles of the Candid Content Framework, from being daring and inspiring to creating content that’s aligned and authentic.

Nora and I also chat about the dangers of brands jumping on trends, the dos and don’ts of hashtag holidays, and why your online presence should always reflect who you are in real life.

This is an episode full of lessons for anyone who wants to own their narrative and make a real connection with their audience.

Key Takeaways: 

  • Performative vulnerability—using personal stories just for engagement—can be seen through and loses trust with your audience.
  • The key to content success is a balance of intentionality, authenticity, and empathy, ensuring it aligns with your mission and resonates with your audience.
  • When sharing something personal on social media, ensure it serves a larger purpose, whether to educate, inspire, or connect with others.
  • Content should be integrated, meaning it should reflect your real-life persona, just as you would appear in person or at a networking event.
  •  Daring content can lead to moments of healing and growth, both for the creator and the audience, as it encourages authenticity and mutual understanding.

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