In this episode, I sit down with Amy Schutte – brand strategist, messaging expert, and founder of Hudson & Co. – to talk about the power of owning your story and showing up online with intention. Amy shares her journey of personal growth, the evolution of her brand, and how she’s learned to align her content with her deeper purpose or as we call them – the hills you’re willing to die on!
We get real about the energetic signature of your content, how to navigate vulnerability in a way that feels safe and authentic, and the difference between meaningful advocacy and just adding to the online noise.
PLUS – we’ll give you actionable tips you can use to check if your post is going to land the way it should.
If you’ve ever questioned how much to share or struggled with balancing your personal values with your brand’s message, this episode is for you.
Key Takeaways:
Your content carries energy—be intentional about what you put into the world.
Authenticity is a muscle—the more you use it, the easier it gets.
Not every belief needs a post—ask yourself if it aligns with your core message.
Your social media is part of your legacy—what will people remember?
You’re always co-creating—your posts inspire and shape conversations beyond what you can see.
Ready to show up online in a way that’s aligned, impactful, and sustainable? Hit play now!
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