Why I Do What I Do
I believe your personal brand is your strongest marketing asset, and in 2025, using it strategically is no longer optional—it’s critical. I’ve seen firsthand how aligning your messaging with your values and vision can transform not just your business, but your sense of purpose. I’m on a mission to help women confidently claim their stories, speak their truth, and use their personal brands as a tool to elevate their businesses and their lives.
On a personal level, my goal is to transform social media into a space for positive impact, connection, and community. I aim to support those who contribute to social good. The move towards authenticity by brands on social media isn’t just a marketing strategy; it’s a cultural shift. By prioritizing honesty, responsibility, and real connection, brands can play a pivotal role in transforming social media ecosystems. These spaces can evolve from being sources of misinformation and comparison into platforms for inspiration, genuine connection, social good, and truth. This not only improves the overall culture of social media but, critically, it has the potential to positively impact society at large
By promoting honest conversations and transparency, we can shift social media from a platform of superficial interactions to one of meaningful engagement and real connections. Brands and creators have a responsibility to produce mindful, inclusive content. This approach combats the spread of misinformation and societal pressures, aspiring to create a more truthful, supportive online environment.
What Makes Brand Yourself Different?
At Brand Yourself, we don’t believe in cookie-cutter solutions. Your story, your values, and your goals are unique—and your brand should reflect that. My trademarked CANDID Content Framework™ helps clients create messaging that’s as bold and authentic as they are. By combining audience-focused principles like Connection and Alignment with creator-focused principles like Daring and Inspiring, I help clients craft content that not only resonates but also feels deeply personal and true to who they are.
I also specialize in developing Personal Brand Message Maps, a comprehensive tool that includes your brand voice, core values, pivot stories, content pillars, and most importantly, your personal brand positioning statement. It’s a complete roadmap to help you use your personal brand as a strategic marketing tool, saving you time and ensuring every piece of content works toward growing your business.
Who I Work With
My clients are entrepreneurs, executives, and agency owners who know they have something to say but need help saying it in a way that feels authentic, impactful, and aligned with their goals. Whether you’re building your business, leading a team, or growing your agency, I’m here to help you harness the power of your personal brand to stand out, scale, and succeed.
Let’s Work Together
Ready to grow your business through the power of your personal brand? Let’s make your story the cornerstone of your success. Whether you’re looking for one-on-one consulting, a workshop for your team, or a strategic roadmap to guide your content creation, I’d love to help you create messaging that moves the needle.
Meet our Storytellers
Founder and CEO
TAMI ENFIELD
Tami was born and raised in Northfield, Minnesota. She lives there now with her husband and two children who don’t seem to stop growing up.
With Marketing and Sales experience dating back to 2001, Tami knows a thing or two about bringing fresh air to an old brand. In addition to her professional experience, Tami is a big data geek. She finds inspiration in trying to figure out why your Facebook ad campaign is a total flop. She is a lifelong learner and loves keeping up with new strategies.
When she isn’t trolling around Facebook (for work–really!), Tami enjoys curling up with a cup of coffee and a good book. She loves the sound of laughter and can’t wait to head back to the beach and build more sand castles with her kiddos.
Online Designer
KELSEY SIQVELAND
Kelsey is a graphic and web designer who is passionate about helping small businesses build their brand identity. Her specialty is creating branded materials and responsive websites that engage an audience and help grow our clients’ businesses.
With a background in marketing and web design, she approaches projects with a marketer’s strategy, coder’s logic and designer’s eye. She caters to each client’s unique situation and moves them in the right creative direction. Her philosophy has always been no fluff, just great design.
Visual Curator
TASHA HERRGOTT
Tasha lives in a small town just southwest of the Twin Cities with her hard-working husband and two small children – a little boy who is a compassionate, snuggly, rule-follower and a little girl who is sweet, spunky, and incredibly strong-willed like her mommy. She has recently fulfilled her lifelong dream of purchasing a hobby farm!
Tasha has been a professional photographer for nearly two decades and brings a love for creativity and an eye for art into nearly everything she enjoys (building the “hugest” marble tower with the kids, hanging with friends, boutique shopping, redesigning a room in her thoughts, or cozying up on the couch at the end of the long day to catch up on world events with her husband). She’s excited to be in a position with Brand Yourself where she can introduce her creative thought processes into each custom project.
Chief Troublemaker
ADDISON ENFIELD
Addison resides in Northfield with her mom and dad. She loves picking on her little brother and discovering the best filters for her Music.ly videos.
As an entrepreneur herself she has worked to build an online bookstore, a lemonade stand, and crafted coasters made from ceramic tiles for her family at Christmas. She is excited to learn more about social media and is inspired to raise as much trouble as possible. (All in good fun!) Her primary role at Brand Yourself is to provide both emotional and comedic support.
In her spare time she enjoys playing four-square at recess, reading, coloring, and hanging out with her friends. Her passion however is hockey. She loves playing as Wing for her U10 team and can’t wait to get her next hat-trick.