Content Marketing Archives | Brand Yourself Consulting

Upcoming Social Media Workshop

We are hosting a social media workshop on April 19th in Northfield, MN. We will cover five major platforms and what you can do to increase engagement, SEO and business through these platforms, as well as, how Facebook and Instagram Ads are highly beneficial to business. We hope you can join us! Here are some […]

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One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked together. While this is an interesting phenomenon, it brings to light an important point about marketing in the craft beer industry. By valuing collaboration, craft […]

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13 Best Quotes From The Content Code

The Content Code, a social media marketing book penned by expert Mark Schaefer. As I’ve been reading it, I’ve highlighted and marked up the text. Here are a few of my favorite quotes from Chapters 1-4. Creating great content is not the finish line. It’s the starting line. Back then, the seemingly astonishing ability to […]

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Important Website Metrics for Measuring Your Campaign

When it comes to running a online marketing campaign, your most important insights come from your ability to collect and measure a variety of analytics. In fact, your whole campaign hinges on your website and social media performance. That being said, what important website metrics should you be measuring? We put together a quick list […]

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How to Use Twitter – A Brief Tutorial

Woot! Woot! Our first screencast! Watch our video to learn about the basic navigation tools of Twitter. We will show you how to compose a tweet, learn how to interact with your followers and build your confidence around this social media platform!

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Our New Social Media Products for 2015

We’re pretty excited about these new Social Media Products we have available! So, we thought we’d share them with you. Let us help you grow and improve your Social Media Campaign with our DIY Social Media Consulting Package and/or our Social Media Audit. Interested in taking a look at our other products? Click here to […]

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Hashtags for the Holidays

Whether your a small business or interested on improving your personal brand, you may have come up with a great holiday giveaway idea you want to promote on social media! But, how should you go about advertising for your giveaway, while effectively measuring the results? Use a hashtag! Hashtags linked to promotional contests or giveaways […]

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How to Promote a Workshop

View the updated post here. Do you host workshops for your business? If not, you might want to consider it. Workshops help promote your service or business to other community members. They also allow you to showcase your skills as an industry leader. You’ll appear knowledgable and reliable to potential new clients, or community members […]

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How Often Should You Post on Social Media?

One of the most frequently asked questions we answer is: How often should I post to my business’s social networks? The answer differs a bit for each network, as they are unique marketing channels for your business. We’ll go over how often you should post to these social media sites and what is appropriate to […]

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Creating Online Content for Your Business

You’ve heard it from your friends and other business owners: If you want to be a successful brand or agency within your community or if you’re looking to branch out into a new market, you need to create amazing online content. But, where do you start? What is content marketing? Content marketing is a marketing […]

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