Craft Brewers Conference 2016
In case you hadn’t heard, the Brand Yourself team is really into beer. With 17 years of combined drinking experience, you might even call us experts. Well, that, and the fact that we are passionate about our clients in the beer industry.
Our love of beer and passion for the people and stories of craft beer have brought us to an exciting place. This May, I will speak at the Craft Brewers Conference in Philadelphia.
What Is The Craft Brewers Conference? (via)
The Craft Brewers Conference (CBC) is the only industry event that serves both brewpubs and packaging breweries. This is an annual show that travels to different cities each year.
For professional brewers, CBC is the number one environment in North America for concentrated, affordable brewing education and idea sharing to improve brewery quality and performance. The conference is also a great social event with 10,000+ brewing industry professionals enjoying craft brews together. BrewExpo America® allows exhibitors and buyers to develop profitable business relationships and helps brewing and brewery restaurant professionals encounter the latest and best products and services that industry vendors have to offer.
What Will I Talk About?
My presentation, Crafting A Brand, will explore the marketing and branding stories of some of your favorite craft breweries, including one close to my heart, Forager Brewery. Attendees will learn how to define their brewery’s brand, ways to put their brand into action, and how to tell a story bigger than home brewing in your garage.
The opportunity to not only present to, but to learn from the craft beer industry’s best and brightest is such an honor. If you want to drink a beer with me, you can register for the conference here!
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