Strategy and Brand for a Startup Brewery | Brand Yourself Consulting

Strategy and Brand for a Startup Brewery

In March of last year, Tami was invited to speak in front of thousands of craft beer brewers at the Craft Brewers Conference in Philadelphia. Tami spoke on the importance of creating a strong brand and social media strategy for your beer, brewery, and taproom. Her speech was recorded and is still being accessed through the Brewers Association. One person in particular, heard the speech and reached out to the team at Brand Yourself.

Hop & Barrel Brewing Company may not be a household name YET, but we know it won’t be long. Justin, one of the co-founders of Hop & Barrel, and his team will be opening their taproom this fall in downtown Hudson, Wisconsin. We have had the opportunity to work with this incredible home-brewing, (multiple) award-winning, team of people from the early stages of their planning developments.

In January of this year, the team at Brand Yourself met up with the team from Hop & Barrel Brewing Company to discuss everything from what to name their company, as well as, all the good things that will set them apart from the other breweries in the area. After three hours, we had a name and a game plan. We would be moving forward to develop a strong brand with their newly chosen name, build a kick-butt website, and create a social media strategy for the year; a strategy that encompasses both pre and post-opening. We helped to answer the question of, “How do we talk about how good our beer is before we’ve brewed any?” We have loved working with Hop & Barrel’s team through every step of the process. They are kind-hearted, smart, witty and passionate individuals who also happen to be REALLY good at brewing really good beer! Justin, one of the co-founders at Hop & Barrel Brewing Company, had some really nice things to say about working with our team! We are still blushing.

Brand Yourself has been an invaluable partner to our brewery.  We started working with their team after reviewing their presentation at the CBC in 2016.  They were one of the very first companies we consulted with during the formation and build out phases of our project.

The initial project meetings and website design phases were a blast.  Within a few moments of meeting the BY team we knew they were genuinely interested in our project.  Working with them for the last half a year has been a breeze.  Whether it’s setting up in person meetings, video conferences, emails or even quick text check ins, they are a team that is easy to approach and quick to respond.

The marketing guide they customized for our brewery was overwhelming, in a good way; a very good way.  I still remember my partner and I reading through, sitting in our meeting in a mental fog, and  just trying to process the amount of local data, competitive analysis, and specified recommendations.  After pulling our jaws off the floor it was quickly apparent that this was a team that knew the intricacies of marketing and built a plan customized for our needs and locality.  While we’re just in the beginning phase of implementation, the effect of following their plan has been immediately noticeable and the feedback we’re receiving has been overwhelmingly positive.  We can’t wait for the next phase to hit in the coming months.”  – Justin

Below is a short glimpse into the process we have gone through so far with Hop & Barrel Brewing Company. We hope you enjoy it! We encourage you to visit our friends at their new taproom this fall in downtown Hudson, Wisconsin. They will be easy to find and you can get there by foot, car or even boat!

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